Whether is a small startup or a well-established business, owning an online store has become an unavoidable need of every entrepreneur and service provider. eBay, Amazon, Elance, Craigslist, and Etsy are few well-known online eCommerce services empowering business owners to sell their products on international levels. Buyers can find anything from books, CDs, DVDs, and software to electronic gadgets, clothing, furniture, toys, and jewelry. Having observed their success, established setups even consider setting up their own.
Being an entrepreneur, you might be thinking to take advantage of the usefulness of the eCommerce website and seeking to amplify profits with eCommerce subcategories including B2B (Business to Business), B2C (Business to Consumer), C2B (Consumer to Business), and C2C (Consumer To Consumer). Then these simple tips will ensure profits after growing sales.
Offer Price Guarantee
However, it’s human nature to go for the product they can easily afford, never promote your product as cheaper to buy. Rather, it’s better to set a market competitive price. Regularly monitor competitor prices to keep your prices updated. Unnecessary price reduction doesn’t create more business.
Free shipping or reduced charges
Charging smaller amounts for product shipping or even free shipping is the best way to allure prospective buyers. If your business process doesn’t allow you to offer free shipment at the first attempt, try making it free for second-time purchasers. You can also make product delivery free after exceeding a certain amount of purchases.
Differentiate your business on the basis of Unique Selling Points (USPs)
Defining USPs is not only necessary to identify the unique character in your product or service, but also essential to attract more customers and buyers. This will promote them to identify the reason why they should choose you over other sellers or service providers. Once you have identified unique values, you can better market your brand in the world of the web.
Ensure privacy and answer uncertainties
As online buying involves credit card payments, first-time buyers might feel reluctant to share their credit card numbers. Probably, they even feel reluctant to transfer money online, as they are not sure about product delivery. In order to create a genuine impression in your customer’s mind, pay extra attention to offer unmatched security. Offer a money-back guarantee in case the product is not delivered. Use trust marks to show it is safe to process online payment via the shopping cart. Consider answering with patience to any uncertainties your customers may have in their minds.
Dedicate a whole page for FAQ
Review your products and services like a buyer and note down every small concern, your customer might ask about products and the buying process. Make a dedicated landing page for FAQs and link it to a visible position in the header or footer of the home page. This is the simplest way to win customers’ trust after showing them that you care.
Strong product description and quality images
Always use unique content to describe products or services you are selling. Try explaining how it will execute needs or facilitate resolving any problem. It is also important to get your brand recognized among your competitors. Moreover, don’t forget to include high-quality images to display products from different angles. This will make buying much easier for customers, as all the information is available with images.
Summary: Using state-of-the-art technology to design website structure and functionalities is not sufficient to ensure profits. Rather, it also requires considering customer concerns.