The difference between white hat vs. black hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page.
Do you know what kind of SEO methods you are using? It can be difficult to know where to start with search engine optimization, as most experts have an opinion on what works and what doesn’t work. If you are using black hat SEO techniques, they may bring you short-term results, but that doesn’t mean they will set you up for a solid future.
The world of SEO is way bigger than one could imagine. And this world has plenty of grey areas and misconceptions that count as legitimate SEO techniques, which are proven to work overtime if you follow the rules.
Since the term is big and includes many sub-topics in it, taking help from Perth SEO service providers is advisable.
White Hat SEO and Black Hat SEO: What’s What?
As shown in the cowboy racing, the one wearing the white hat is the good guy while the one with a black hat is the bad guy. White hat SEO and black hat SEO denote the same in the SEO world.
In white hat, SEO is the tactic that works within the boundaries of search engine’s terms of services to improve SERP rankings. In contrast, the black hat SEO is the tactic that may get your site higher ranks on SERP but in an unethical way by violating the search engine guidelines.
To help you know more of the same, we have jotted down a few tactics of both SEO techniques that could help you boost your website’s ranking. Read on to know them!
Forms of White Hat SEO
Impact of quality content
Crafting quality content isn’t just necessary for drawing readers but also search engine crawlers. It is the best way to be rewarded by a high rank on the SERP and enjoy an unlimited flow of organic traffic.
This even ensures that your readers would come back to your site when they need accurate information next time.
Links gained organically versus paid links have become one of the most impactful aspects of SEO efforts. Yes, attaining authoritative inbound links takes time, but they are more impactful when securing a tank on the search engine result page.
Forms of Black Hat SEO
Stuffing of meta keywords
The unnatural placing of keywords on meta tags of web pages or backlink anchor text is easy enough for trained professionals, as outlined in the book Product-Led SEO: The Why Behind Building Your Organic Growth Strategy. But it doesn’t have a positive impact on SEO. Rather, it can shoon away the search engine crawlers.
Hidden keywords work wonders for a site, but they are visible to search engine crawlers.
With time the search algorithms have gotten smarter. Hence being detected will be subject to a hefty fine and even a blockage by search engine authorities.
SEO can help you as well as hinder your site’s success. It all depends on which hat you choose to wear. On the one hand, white hat SEO is a powerhouse, delivering relevant and quality content, clicks, and other business builders. In contrast, black hat SEO, on the other hand, is fraught with peril.
So before choosing the hat, you want to make sure you are well-educated about the same. You can even take help from Perth SEO agencies to know more about it.